A study of the current situation and future trends of China's cross-border e-commerce market

Cross-border e-commerce is an important part of the current world economy and a major trend for future development. However, sellers in cross-border e-commerce are facing a dilemma: whether to choose a cross-border e-commerce platform or build an independent site? What are the advantages and disadvantages of cross-border e-commerce platforms? What are the benefits and risks of independent sites? Where is the future of cross-border e-commerce? Today, I will reveal the truth from several aspects of data to provide some reference for everyone.

I. Market Size and Structure

According to data from iMedia Research, the export scale of China's cross-border e-commerce in 2021 was 1.44 trillion yuan, a year-on-year increase of 24.5%. It is expected to reach 2.95 trillion yuan by 2024. In 2022, the scale of China's cross-border e-commerce market will reach 15.7 trillion yuan, with exports accounting for 77.25% and imports accounting for 22.75%. It is estimated that by 2025, the scale of China's cross-border e-commerce market will reach 20 trillion yuan. The scale of China's cross-border e-commerce market continues to expand, with exports still dominant, but imports also have significant development space.

II. Seller Distribution and Characteristics

According to the data from NetEase, domestic cross-border e-commerce companies are mainly distributed in areas such as Shenzhen, Shanghai, Beijing, Guangzhou, and Hangzhou. These areas have strong policy support, internet technology, logistics system, and market demand, attracting a large number of cross-border e-commerce companies. The number of independent sites established by Chinese companies overseas has reached 200,000, with independent sites having advantages such as operational flexibility and risk avoidance. Chinese cross-border e-commerce companies present characteristics of diversification, specialization, and branding.

III. Trading Models and Trends

In 2022, in the trading models of Chinese cross-border e-commerce, B2B transactions account for 75.6%, while B2C transactions account for 24.4%. The retail model of cross-border e-commerce is gradually improving. There are five major trends in the future development of the cross-border e-commerce industry: multi-platform layout, overseas expansion of independent sites, social media marketing, overseas live streaming e-commerce, and the use of first-party data. These trends will drive continuous innovation and optimization in the industry.

From the perspective of data and trends, the cross-border e-commerce market has huge potential and development space. Cross-border e-commerce companies and individuals should seize the opportunities, continuously enhance competitiveness and influence, and provide consumers with a better shopping experience and value.