Analysis of the SOP Framework for Independent Station SEO
The operation of Google search
Google uses the Googlebot program to crawl web pages and crawl new pages in two ways. First, webmasters can submit websites to Google using tools. Second, Google discovers and crawls new websites by analyzing the links on existing websites. Webmasters can improve the crawling effect of web pages by submitting site maps, submitting the homepage links of websites in Google Search Console, establishing high-quality external links, and optimizing the internal link structure of websites.
To ensure that Google can access and crawl website pages, noindex tags, robots.txt files, and sitemap.xml files can be used to guide spiders. In addition, web page content should be accessible anonymously to prevent spiders from being unable to crawl.
How to make Google better crawl website content?
To make Google better crawl website content, the following measures can be taken:
- Submit specific URLs to Google, either using sitemap.xml or directly submitting new web pages.
- Link web pages to other websites to establish high-quality external links.
- Build a good website navigation system that links to all important sections and pages of the website.
- Make sure mobile devices can access the website friendly by using Google tools.
- Verify if Google can access the pages on the website and ensure the integrity of the web content.
How to improve the display of website content on Google?
To improve the display of website content on Google, you can take the following measures:
- Confirm if the website is indexed by Google.
- Ensure that the website title and abstract are concise, accurate, and non-repetitive. You can use meta descriptions to supplement them.
- Use appropriate subheadings in the web content to help users navigate the website's hierarchical structure.
- Optimize the content of articles, especially pay extra attention to images, links, and other content.
- Add structured data markup, such as reviews.
- Enhance the interaction between social media and website links to promote the website.
- Analyze search results and user behavior, and improve the website accordingly.
How to identify and layout keywords?
The purpose of researching keywords is to find effective traffic and save costs. When selecting keywords, they can be divided into primary, secondary, and long-tail keywords according to search volume and competition level. The selection of keywords should be from the perspective of users, understanding their needs, and choosing keywords with high search volume and low competition as much as possible.
After determining the keywords, based on the layout of the website pages, core keywords can be placed on the homepage, secondary keywords can be placed on the website category pages, and long-tail keywords can be placed on product landing pages. For keywords with information query intent, articles can be written for optimization, and internal links can be used to guide conversion into purchase intent.
On the page details, where should keywords be placed?
URL links of the website
Page title: place important keywords at the beginning, and brand names at the end
Page description
File names of images
On the page content: include keywords in the first 100 words, H1 and H2 tags
Page title includes keywords
Places where keywords can be placed include website internal links, external links, website image alt attributes, and articles with keywords.
1. Mobile-friendly website
Check if the website can be displayed and run properly on mobile devices and provide a good user experience.
2. Website page loading speed
Check if the website has a fast page loading speed, which can improve the user experience and search engine rankings.
3. Website link health
Check if the website's links are healthy, refuse spam links, and increase the website's credibility and ranking.
4. Website content duplication
Check if the website's content is duplicated to avoid negative impact on rankings.
5. Website rich text content
Check if the website uses rich text content, which can improve the readability and attractiveness of the content.
6. Website page crawling errors
Check if the website has any page crawling errors, timely repair and optimize to improve website accessibility.
7. Website image settings
Check if there are any issues with the website's image settings, such as missing or slow loading, to ensure the normal display of images.
8. Website security certificate installation
Check if the website has installed a security certificate (https) to improve website security and credibility.
9. Website URL structure
Examine the URL structure of the website to ensure it is logical and easy for search engines to index and for users to understand.
10. User-friendly 404 page
Check if the website has a user-friendly 404 page that guides users to click on other valid pages.
11. 301 redirects
Examine if there are 301 redirects for multiple website versions to a single version to avoid duplicate content issues.
12. Canonical tags
Check if the website uses canonical tags to improve content standardization and search engine understanding.
13. Create a sitemap
Examine if the website has created a sitemap to facilitate search engine indexing and crawling of all website pages.
14. Website structure rationality
Check if the website structure is logical, easy to navigate and index, and improves user experience and search engine rankings.
SEO copywriting: Find topics based on keywords
To find topics for independent website copywriting, you can use the following methods:
Understand the target customers
Deeply understand the needs, interests, and behavioral habits of target customers, and gather information through market research, online surveys, social media, and other channels.
Study competitors
Pay attention to competitor websites, social media, and advertisements to understand their topics and copywriting style and gain inspiration from them.
Stay updated on industry trends.
Follow industry news, blogs, forums, and other platforms to stay informed about current trends and hot topics, and become a topic for copywriting.
Create uniqueness.
Find unique aspects that highlight the brand or product's distinctive qualities and attract readers' attention.
Emphasize value.
Emphasize the value that the product or service brings to customers and how it solves problems or meets needs.
Utilize SEO.
Use keywords and phrases to improve website rankings on search engines and attract more potential customers.
Stay current.
Stay sensitive to current events and popular culture, and incorporate them into copywriting to enhance content appeal.
Test and optimize.
Continuously test different copywriting strategies, optimize content, and improve conversion rates through analysis and feedback.
In summary, finding topics for independent website copywriting requires paying attention to target customers, competitors, and industry trends, while also focusing on creating uniqueness, emphasizing value, utilizing SEO, staying current, and continuously testing and optimizing copywriting strategies.
Build external links.
To build backlinks for an independent website, you can use the following methods:
Find reliable resource websites
Look for resource websites related to the website's topic, such as blogs, forums, industry websites, etc., to ensure they have high authority and credibility.
Publish valuable content
Publish valuable content on resource websites, such as industry news, trend analysis, practical guides, etc. Make sure the content is relevant to the website's topic and can attract the attention of target audience.
Build links
Build links on relevant pages of resource websites, pointing to the website's homepage, product pages, etc. Use relevant keywords and descriptions to enhance the website's credibility and ranking.
Engage in social media
Interact with professionals and users in related industries through social media platforms. Build trust and connections by sharing valuable content, answering questions, participating in discussions, etc.
Utilize email marketing
Build an email list and regularly send valuable content to subscribers. Share the latest products, special offers, industry updates, etc. to attract subscribers to visit the website.
Optimize link text
Ensure that the link text is relevant to the content of the linked page, and use relevant keywords and descriptions to improve the credibility and ranking of the website.
Avoid over-optimization.
Avoid using too many keywords and links to prevent search engines from considering it as over-optimization. Use keywords and links moderately, naturally integrating them into the text.
Regularly check the links.
Regularly check if the external links are valid and relevant. Promptly remove or replace any invalid or irrelevant links.
In conclusion, when building backlinks for an independent website, it is important to find reliable resource websites, publish valuable content, establish links, engage in social media, utilize email marketing, optimize link text, and also avoid over-optimization and regularly check the links.
After the second half of 2023, if you are engaged in cross-border e-commerce and do not want to miss the dividend of independent websites, you must activate the internationalization mode of independent websites and develop in parallel with platforms.